3 Reasons Why You Should Choose a Google Partner Instead of Going Direct to Google

In your company’s transition to Google for Work, you may wonder whether it makes sense to go through a Google partner, or go direct to Google.

What’s the difference, and what are the benefits?

Google for Work provides amazing products for an all-encompassing business solution. Their product suite has many solutions from email, collaboration, word processor, video chats, storage, intranet builder… and more.

But you already know that.

Think of going direct to Google as going to an auto parts store. You know your car. You know how to do the instillation yourself and you have the time. 

Going with a Google Partner is like going to a mechanic. You get services to make sure everything runs properly and you won’t stall out on the highway. Google partners provide clear and knowledgeable guidance with support from start to finish while implementing these tools for you.

Many businesses enjoy the benefits of working with a partner for an easy transition and to have Google product experts foresee situations for them and provide solutions to ongoing business challenges.

So, here are 3 things (among many others) you can get from a Google for Work Partner that you can’t get if you go direct to Google:


Develop a Custom Strategy


Google for Work Partners bring Google into your business in an efficient and knowledgeable way, from strategy, rollout, deployment, training, change management,  and onward.

Before making changes, partners assess where your company is and where you want it to go.

It’s a tailored approach to make sure each Google product fits well with your business goals and your teams can adapt.

If you need a custom solution, some partners are experts in developing scalable products on Google Cloud Platform. Application developers guarantee that your company isn’t forced into a mold.

Your partner team will guide you through recommended Google products as well as suggested custom alterations. Once a strategy and product suite is settled upon, you’re guided through a seamless purchasing process. Google Partners handle all of the logistics, allowing you to focus on managing a single account.

Working without a Google for Work Partner, your business is left with a one-size-fits-all solution. Though Google for Work products are versatile, companies benefit immensely from customized solutions that maximize ROI and productivity.


Migration, Deployment, and Change Management


Choosing to migrate your company to Google for Work on your own can be time consuming and interrupt flow of business.

Using a Google for Work Partner allows you to focus on work while they handle migration and deployment. With decades of experience, a partner team understands the requirements of each legacy system. They can deploy new products and seamlessly migrate your data with little to no impact on workflow.

Change management professionals are vital to the success of any major transition in a company. A lack of support and education can cause even positive changes to stall.

Your partner team will closely examine the organization, judging previous change patterns, methods that were successful, number of users, and the company’s needs. An implementation strategy is then tailored to fit the specific business.

Preparing users for the transition and determining an efficient and realistic timeline are a large part of successful implementation: downtime and redundancy are reduced while productivity increases.

Your partner team will conduct a series of trainings to ensure employees feel confident moving forward with a new system. Basic trainings cover the transition process and how to use new products.

Additional sessions are available to encourage user engagement. They’re conducted on site or remotely. A benefit of using Google for Work Partners is that every training is fitted to the client. Surveys are distributed and analyzed to determine the level of user confidence and the location of knowledge gaps.

As a result, employees feel heard, their concerns are addressed, and user engagement is heightened.

Internal marketing and communications trainings are conducted between Google for Work Partners and internal marketing teams.

Your change manager will discuss techniques to increase enthusiasm among employees adopting new platforms. Internal teams will be guided in communicating useful and energizing information throughout your company, enhancing adoption and engagement.


Maintain Support


After Google for Work has been deployed, your Google for Work Partner team remains with you each step of the way.

Account administrators are assigned to your company, ensuring ongoing technical support. Especially in the early days of a new system implementation, existing IT departments and account admins can feel overwhelmed by big changes.

Working with a partner removes that.

If you work alone, in-house technical support can inadvertently slow things down. By using a highly experienced team to complement your on-site support, both the transition and ongoing use of new platforms are made easier.

Ongoing trainings are also available to companies that use a Google for Work Partner. These cover a range of topics and are tailored to fit your business needs. Project management and coordination meetings are conducted at regular intervals. Each meeting addresses whether target timelines and objectives are being met.

Additional trainings can include case development. Every development training is designed for your particular company and its needs. Workflow requirements and business scenarios specific to your enterprise are addressed.

Your partner team will discuss how to streamline work and increase productivity in your field, leveraging Google for Work’s specific capabilities for your company.

Ongoing webinars and events keep your team informed of changes, updates, and helpful hints to maximize Google for Work’s applications.

Newsletters are also distributed frequently, containing tricks for better productivity with Google systems. If you find that your teams need further training in a particular area, your premier partner will create a custom 30-60 minute training session to be conducted remotely or in person. You can issue brief quizzes before and after each training session, assessing the effectiveness of each meeting. Additional trainings can be designed around continued knowledge gaps, and materials can be further tailored to your specific employee base. By providing your team with the tools needed to succeed, productivity and ROI increase.




Google for Work is a comprehensive and versatile suite of products that make the most of speed and efficiency in the cloud.

Optimize your investment in these products by using a Google for Work Partner. With support from start to finish, these experts provide amazing insight, support, strategy, and knowledge throughout the entire process.

Going directly with Google can be a good solution for some small businesses who feel confidant doing a technical deployment. But for most mid to large sized companies, product experts are required to guarantee a smooth transition.