Many organizations have been scrambling last-minute to come up with new lead generation, sales, and marketing strategies for Canada. If you’re not familiar, Canada has recently enacted nationwide legislation prohibiting any unsolicited contact via electronic communications. It has been in the works since 2011, but came into effect today.
Although the consequences are controversial (potential fines of up to $10 million per violation in extreme cases), Canada’s parliament backs it along with anti-spam organization fightspam.ga.ca which was created to educate citizens about spam.
Having an office in Toronto and many clients headquartered across the country, Agosto is deeply connected with Canadian businesses. We are excited to see how this new legislation alters the Canadian sales landscape. In alignment with industry best practices and the new legislation, Canadian organizations have opted-in to continue to receive our newsletters, tech insights, and event invitations.
If you’re unsure if your organization is in violation of the new law, you can find all the information on the website hosted by the Canadian government.