Brand Guidelines + Press Kit

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DOWNLOAD ALL AGOSTO BRAND ASSETS

01

LOGOS + USAGE

STANDARD LOGO

The standard logo should be used on light colored backgrounds.

SECONDARY LOGO

The secondary logo should be used on dark colored backgrounds.

WHITE LOGO

The white logo should be used on dark colored backgrounds.

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EXCLUSION ZONE

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as X in the diagram).

DO NOT DO

Do not alter the Agosto logo in any way, including changing the colors, angle, or dimensions.

02

TYPOGRAPHY

USAGE

Trump Gothic East should be used for headings and captions. Maison Neue should be used for body text, when Maison Neue is unavailable, use Monteserrat. Playfair Display should be used for secondary headings and quotes.

03

COLOR PALETTE

STANDARD COLORS

Tamarillo

Dark Red

Hex: #aa0e13
RGB: 170 14 19
CMYK: 0 92 89 33

Cardinal

Standard Red

Hex: #d02627
RGB: 208 38 39
CMYK: 0 82 81 18

Cod Gray

Dark Gray

Hex: #1a1a1a
RGB: 26 26 26
CMYK: 0 0 0 90

Dove Gray

Medium Gray

Hex: #6a6a6a
RGB: 106 106 106
CMYK: 0 0 0 58

Alabaster

Light Gray

Hex: #f8f8f8
RGB: 248 248 248
CMYK: 0 0 0 3

Alizarin Crimson

Bright Red Accent

Hex: #eb2027
RGB: 235 32 39

Froly

Light Red Accent

Hex: #f27b70
RGB: 242 123 112

SECONDARY COLORS

Tory Blue

Dark Blue

Hex: #1751b6
RGB: 23 81 182

Dodger Blue

Light Blue

Hex: #4186f5
RGB: 65 134 245

Forest Green

Dark Green

Hex: #2a963a
RGB: 42 150 58

Chateau Green

Light Green

Hex: #37ae4e
RGB: 55 174 78

Royal Purple

Purple

Hex: #6c4199
RGB: 108 65 153

Candlelight

Dark Yellow

Hex: #ffd20e
RGB: 255 210 14

Ripe Lemon

Light Yellow

Hex: #f1e918
RGB: 241 233 24

Cinnabar

Dark Orange

Hex: #e55027
RGB: 229 80 39

Zest

Light Orange

Hex: #e67926
RGB: 230 121 38

Silver

Accent Gray

Hex: #bbbbbb
RGB: 187 187 187