Brand Guidelines + Press Kit
01
LOGOS + USAGE
STANDARD LOGO
The standard logo should be used on light colored backgrounds.

WHITE & RED LOGO
The white and red logo should be used on dark colored backgrounds.

WHITE LOGO
The white logo should be used on dark colored backgrounds.

EXCLUSION ZONE
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as X in the diagram).

DO NOT DO
Do not alter the Agosto logo in any way, including changing the colors, angle, or dimensions.

02
TYPOGRAPHY




USAGE
Trump Gothic East should be used for headings and captions. Maison Neue should be used for body text, when Maison Neue is unavailable, use Monteserrat. Playfair Display should be used for secondary headings and quotes.
03
COLOR PALETTE
STANDARD COLORS
Tamarillo
Dark Red

Hex: #aa0e13
RGB: 170 14 19
CMYK: 0 92 89 33
Cardinal
Standard Red

Hex: #d02627
RGB: 208 38 39
CMYK: 0 82 81 18
Cod Gray
Dark Gray

Hex: #1a1a1a
RGB: 26 26 26
CMYK: 0 0 0 90
Dove Gray
Medium Gray

Hex: #6a6a6a
RGB: 106 106 106
CMYK: 0 0 0 58
Alabaster
Light Gray

Hex: #f8f8f8
RGB: 248 248 248
CMYK: 0 0 0 3
Alizarin Crimson
Bright Red Accent

Hex: #eb2027
RGB: 235 32 39
Froly
Light Red Accent

Hex: #f27b70
RGB: 242 123 112
SECONDARY COLORS
Tory Blue
Dark Blue

Hex: #1751b6
RGB: 23 81 182
Dodger Blue
Light Blue

Hex: #4186f5
RGB: 65 134 245
Forest Green
Dark Green

Hex: #2a963a
RGB: 42 150 58
Chateau Green
Light Green

Hex: #37ae4e
RGB: 55 174 78
Royal Purple
Purple

Hex: #6c4199
RGB: 108 65 153
Candlelight
Dark Yellow

Hex: #ffd20e
RGB: 255 210 14
Ripe Lemon
Light Yellow

Hex: #f1e918
RGB: 241 233 24
Cinnabar
Dark Orange

Hex: #e55027
RGB: 229 80 39
Zest
Light Orange

Hex: #e67926
RGB: 230 121 38
Silver
Accent Gray

Hex: #bbbbbb
RGB: 187 187 187