There’s no doubt “the times they are a-changin'” in the channel. Just about everywhere a solution provider looks somebody is trying to turn an application into a service.
Google and Microsoft are leading that charge. The former wants to gain share at the expense of the other by getting customers to adopt Google Apps while the latter is obsessed with cannibalizing its own base of Office customers by getting them to switch to Microsoft Office 365 delivered as a service before that happens.
Aric Bandy, president of Agosto, which was just named Google Enterprise global partner of the year, provides insight.