Google’s rebranding efforts make a strong appeal to the enterprise and could reposition the company as a major force in the market, according to cloud partners.

Aric Bandy, president of Agosto Inc., a cloud services company based in Minneapolis. Agosto provides services around the Google Cloud Platform and Google Apps.

“Google is behind in the email collaboration space and in the cloud and have to make a lot of moves in a very short amount of time to close the gap. Google has needed to make a very public and direct proclamation that they are going to be an enterprise player,” he added. “Prior to this [announcement], the market hasn’t heard it.

— Aric Bandy, President of Agosto